First a design blog site, next comes the product brand, then a design store - this is the evolution of 25TOGO.
Three 25 year old designers began their journey in 2004, when the term "design" and its association was still considered as a rare and expensive thing, reserved for the elite. Today 25TOGO is a full design house with 14 members in total, and all of the founding designers and interns from all over the world remain true to 25TOGO's "kidult" spirit - the "I like it and I will do it myself!" attitude.
As a result, the "form follows fun" concept plus a sense of discovery can be found in their branded products, as they continue to embrace new ideas and turn them into exceptional, functional, everyday objects.